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21 Tips on How to Succeed in Social Media

Social media can be challenging to understand. The social meets algorithms. Emotions meet the digital. Often you do not know how to think, and it is difficult to find the most solid tips. Here are 21 concrete suggestions on how to remember when you're working with social media in your business.

1. Touches people. "Hearts and minds" begins with the heart. 

2. Assume who you or your company is and bottom of the values. This will be a security to go back to when it comes to everything from content to tonality. VA yourselves, VA authentic. 

3. Bottom of the communication and marketing plan. What does your communication say about you and how it is linked to your values. What is your "why"?

4. Laughter and humor are viral and of man's six deep emotions are the emotions of being surprised and happy what you would instead target.

5. Can't you be funny? Were then instead read. Were experts. You will not get as many interactions, but it may appeal to your target group more. A mixture can be the best. Both fun and interesting. Think about what the recipient likes and his problem. Solving problems is good.

6. Invite yourselves. Take a step away from how you communicate in your press releases and become more personal and honest.

7. Timeliness. Timing is fun. Hook up on trends in the industry and connect your social media strategy with your media coverage and with the communication strategy to be able to reach out with information about customers, partners, and events that can be linked to you. In media coverage, you can also see when people mention you in digital and social media.

8. People like lists and percentages. "E-commerce is a well-established way of buying goods for close to 90% of Swedes. "

9th, please. A company with a good heart and warmth is more comfortable to like.

10. Communicating. If someone asks you questions, please reply. There should be a structure among you that creates the conditions for dialogue and someone/some who are appointed to answer questions.

11. Raise heroes and be personal. Internal everyday heroes, new employees, and partners. All people like when someone says they are right.

12. Dare to create good drama. Talk about threats to you, the industry and problematize these. Awareness about problems builds credibility that leads to business and positions you as someone who can and wants to look ahead.

13. Be consistent. Post on social media when your recipients have the most chance to see your posts and do so at least twice a week.

14. Be Visual. Yes, the video is the future of most content creators in social media. If you do not manage to produce viable videos, images are a must. It is 60 000 times easier for a brain to take on a picture than a text. Attract the eye.

15. Adapt to the social media channel you are in. It is usually not optimal to use the same copy everywhere. Partly because of the limitations of the various social media.

16. Measure and do more of what seems to work well. There are media analytics tools available to you if you are an administrator, and there are Marketing Automation tools and analytics tools that you can connect to gain access to the more significant amount of data.

17. Use #hashtags. This is more important in some cases. For example, if you are at an event and post a picture on Instagram.

18. Follow others in the industry. Then you keep track of your industry colleagues and what they do well. "Steal with pride."

19. Pay tribute to others who do it well. Aim to engage in dialogue with the ones you admire and those who do good things. Make sure this does not become hypocritical. Also, pay tribute to yourselves. Did you win a contest? Have you done an extra good job? It's fun, and you should tell us about it.

20. Scale internally. If you are two people who work with social media, it's twice as good as if it's just you. If you are a 1000 person, who is active in writing articles, engaging in dialogue externally, interacting with colleagues ' content, sharing company news and producing custom content in different Format. Then you may not even need a marketing department.

21. Ads. If you have money, you can advertise. Keep track of algorithms, target groups, followers, and budgets. It may seem scary, but it is not. Start with what you measured. Start by reinforcing what works well and starting from the statistics you get from the tools. For example, in addition to the built-in tools, scheduling, analysis, and advertising tools are available.

An Expat Taxonomy

While hanging out with some of Lianyungang's expats last week, it dawned on me that the foreign population in any Chinese city is relatively easy to pigeonhole. I'm sure that everyone here decided to come to China for highly personal reasons, but I'm finding it exceptionally easy these days to recognize the "type" of the foreigner a certain person is. Here, then, are a few of the major species of the "China expat" genus:

The China Snob- This type of foreigner has been living in China for quite a while and keeps a wide berth from the fresh arrivals. They tend to cultivate only Chinese friends, eat in "authentic" Chinese restaurants, and devote countless hours perfecting their tones and grasp of excellent grammatical points. They usually react in horror and indignation of a guest wears shoes in their house or if a Chinese person attempts to reply to them in English.

The Dirty Old Man- These guys are everywhere. Having burned through a couple of marriages or having struck merely out with love in life, these men tend to be moderately affluent middle-aged gentlemen who seek nothing more than nubile, submissive Oriental female(s). Most are pretty harmless, and aside from a lucky few most end up resorting to China's vast network of brothels for satisfaction.

The Barfly- These expats know only three things- their work, their home, and their bar. The bar is their sanctuary from the madness of China, but unlike most of the others who keep their visits occasional, the barflies cannot survive unless aided by an alcoholic fog. Their knowledge of the Chinese language is limited to vocabulary associated with beer, waitresses, and cigarettes. They have mastered a wide variety of Chinese drinking games, and have a massive backlog of drinking-related anecdotes that they share whether anyone is listening or not. When a bar shuts down or relocates, the barfly endures severe withdrawal symptoms until a suitable replacement can be found.

The Misanthrope- This species of the foreigner has, for whatever reason, turned sour on China. Their speech is littered with complaints about every little aspect of Chinese life, from the apparent annoyances like spitting to obscure ones like the lack of indoor carpeting. Most retreat into a bit of cocoon, limiting their public appearances to trips to McDonalds and KFC or one of the expat bars. Their only Chinese friends, if any, are fluent in English because the misanthrope will make no effort to learn the local language.

The Vagabonds- Vagabonds have an endless thirst for travel and view their host city as merely a base from which to explore China. They tend to keep a rather low profile during the "off hours," working hard and saving their money for the next big trip. Vagabonds tend only to stay a year or two in China before moving on to their next adventure, having accumulated little bit good memories and many photographs.

The Lost Generationalists- These characters are usually in their early to mid-20s and have found themselves stuck in limbo between college and a "real job." Unlike the misanthropes, lost generation a lists tend to travel a lot, but unlike the vagabonds, they cultivate roots into their particular home base. The lost generation alists tend to be quite social and keep regular touch with a group of like-minded expats. Nearly all are teaching English, though few see themselves doing this for the rest of their lives. Most lost generation a lists come to China planning to stay a year but usually, end up staying longer.

I'm a lost generation a list, as are most of my friends here. I do know, however, at least one person in Fuzhou that fits neatly into one of the groups above. Nearly all of them are good people, despite my caustic commentary, and it's been exciting meeting foreigners whose perspective, to say the least, differs widely from mine. I suspect foreigners in other Chinese cities will recognize these types and could perhaps add a few of their own.