Social media can be challenging to understand. The social meets algorithms. Emotions meet the digital. Often you do not know how to think, and it is difficult to find the most solid tips. Here are 21 concrete suggestions on how to remember when you're working with social media in your business.
1. Touches people. "Hearts and minds" begins with the heart.
2. Assume who you or your company is and bottom of the values. This will be a security to go back to when it comes to everything from content to tonality. VA yourselves, VA authentic.
3. Bottom of the communication and marketing plan. What does your communication say about you and how it is linked to your values. What is your "why"?
4. Laughter and humor are viral and of man's six deep emotions are the emotions of being surprised and happy what you would instead target.
5. Can't you be funny? Were then instead read. Were experts. You will not get as many interactions, but it may appeal to your target group more. A mixture can be the best. Both fun and interesting. Think about what the recipient likes and his problem. Solving problems is good.
6. Invite yourselves. Take a step away from how you communicate in your press releases and become more personal and honest.
7. Timeliness. Timing is fun. Hook up on trends in the industry and connect your social media strategy with your media coverage and with the communication strategy to be able to reach out with information about customers, partners, and events that can be linked to you. In media coverage, you can also see when people mention you in digital and social media.
8. People like lists and percentages. "E-commerce is a well-established way of buying goods for close to 90% of Swedes. "
9th, please. A company with a good heart and warmth is more comfortable to like.
10. Communicating. If someone asks you questions, please reply. There should be a structure among you that creates the conditions for dialogue and someone/some who are appointed to answer questions.
11. Raise heroes and be personal. Internal everyday heroes, new employees, and partners. All people like when someone says they are right.
12. Dare to create good drama. Talk about threats to you, the industry and problematize these. Awareness about problems builds credibility that leads to business and positions you as someone who can and wants to look ahead.
13. Be consistent. Post on social media when your recipients have the most chance to see your posts and do so at least twice a week.
14. Be Visual. Yes, the video is the future of most content creators in social media. If you do not manage to produce viable videos, images are a must. It is 60 000 times easier for a brain to take on a picture than a text. Attract the eye.
15. Adapt to the social media channel you are in. It is usually not optimal to use the same copy everywhere. Partly because of the limitations of the various social media.
16. Measure and do more of what seems to work well. There are media analytics tools available to you if you are an administrator, and there are Marketing Automation tools and analytics tools that you can connect to gain access to the more significant amount of data.
17. Use #hashtags. This is more important in some cases. For example, if you are at an event and post a picture on Instagram.
18. Follow others in the industry. Then you keep track of your industry colleagues and what they do well. "Steal with pride."
19. Pay tribute to others who do it well. Aim to engage in dialogue with the ones you admire and those who do good things. Make sure this does not become hypocritical. Also, pay tribute to yourselves. Did you win a contest? Have you done an extra good job? It's fun, and you should tell us about it.
20. Scale internally. If you are two people who work with social media, it's twice as good as if it's just you. If you are a 1000 person, who is active in writing articles, engaging in dialogue externally, interacting with colleagues ' content, sharing company news and producing custom content in different Format. Then you may not even need a marketing department.
21. Ads. If you have money, you can advertise. Keep track of algorithms, target groups, followers, and budgets. It may seem scary, but it is not. Start with what you measured. Start by reinforcing what works well and starting from the statistics you get from the tools. For example, in addition to the built-in tools, scheduling, analysis, and advertising tools are available.
